How to Write Web Content – Part 1

Know Your Audience and How You Can Benefit Them.

Writing web content requires focus.  You need to get the message across to your audience - fast.   But how?

The first step is to know your audience.  Who are you trying to reach and how will they benefit by connecting with you?  Sure, you’ll benefit too, but your audience isn’t concerned about what you need, they’re concerned with what they need. 

The more clearly you can define your audience – income level, education level, type of business, geographic location, etc. – the better you’ll understand them, and the better you can target your message.

The second step is to explain the benefit of your product or service.  The easiest and best way to do this is to think about the features of your product or service and how this benefits your clients.   

Always focus on the benefits.  If you don’t show your audience the benefits to them, why would they hire you or buy your product? 

For example, I can write web content for you, freeing up your time to focus on your business.  But I can, and should, push this even further.  By hiring me to write web content that is Search Engine Optimized, I can improve your position on search engines, provide your website with more hits, and generate more business for you.

You know how your product or service helps your clients.  But if you can’t focus your message and explain the benefits clearly, how can you expect your audience, your potential future clients, to understand it. 

You need to clearly point out the benefits of what you do.  Show people who visit your site that you can provide them with a service or product that will benefit them.  Connect with them, so that they’ll take the next step.

Give them a reason to pick up the phone or click a button and connect with you.  Then your web content has done its job, and now, it’s up to you to close the deal.


Copyright 2010 by Judy Kane